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Interviews in the workplace

Interviews in the workplace
When it comes to the deployment of new digital services and products every organization would like to be certain about their solutions. Interviews are very useful for obtaining the story behind experiences of participants related to a particular subject. For example, by asking people questions about their work it becomes clear what people actually do and why they do it that way. The insights from interviews can be translated directly to digital media and new collaborations that closely match the needs and working methods of your users and/or customers.
An interview lasts an hour and the collected data can be used for three to five years.

> Transcript of interview.
> Mental model or Affinity diagram: A detailed schedule of work or decision-making processes that make common tasks, issues and emotions visible.
> Flow model: Overview of common influences from communication flows.
> Artifact analysis.
> Personas: fictitious people based on goals which help your organization to stay focused on your users/customers.
One persona represents thousands of people.

Joint development process
> 'Walking the wall’.
> Brainstorming.
> Co-Creation.

Focus groups
This quick way to gather data stimulates the discussion which will give insights on attitudes, opinions and emotions. The existing viewpoints are deepened and from the debate, new opinions and ideas are created.

> List of statements and ideas.
> Deepening of viewpoints.
> Insight in the problem.
> Possible partnerships.

> Groups of 5 to 12 people.
> Brainstorming session.

Interaction and Interface design
Wireframes give a clear view of the layout that supports the various navigation panels and interaction elements, in line with the behaviour and needs of users. This design phase is concluded with a description of how the wireframes, and interaction elements work.

> Information analysis.
> Structure/Navigation scheme.
> Scenarios.
> Wireframes.
> Guide.
> Graphical design.

Joint development process
> Interpretation session.
> Communicating the design strategy.
> Co-Design.

Usability testing
By asking a maximum of six end users to actually use the (paper) prototype the ease of use can be estimated. Using the method of 'thinking aloud' and observing user behaviour while the end users perform their tasks. This creates an objective, user-oriented evaluation of the designs. The usability report will give a detailed overview of the parts which are easily accepted and parts that are confusing to users. This results in concrete adjustments to improve the designs.

> Insight in usability.
> Optimization of the design.
> Usability report.

> Prototype: paper or clickable.
> Test tasks.
> Test in the workplace with maximum 6 end users.
> Observations.
> Method of 'thinking aloud'.
Schedule UCD process
Contact us for an indication of what the user-centered process can deliver in 2 to 8 weeks.

Support of the UCD process
Do you want to work user-centered within your organization? Or educate employees in user-centered design? This can be done by means of a training and/or coaching.

UCD as a solution
You want to improve an existing product but your organization has doubts about the approach. An usability test, expert review, new wireframes, different structure and labels, talking to users, new graphical design?
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